[NSW] Serena Carl – Dan Murphys

Serena is an enthusiastic wine professional, with 15 years experience in the wine industry, 5 of which she specialised in building support structures to facilitate personable and profitable wine programmes within the hotel sector. 

Serena is the NSW state lead for Women In Drinks and has a demonstrable passion for gender equality, as well as female empowerment in the drinks industry. Serena aspires to carry her love of wine through to the next generations, ensuring that education and enthusiasm remain a mainstay for the wine industry. Serena’s passions also extend beyond wine: she is heavily involved in supporting her local community through donation drives and mentoring. 

Serena is committed to utilising her knowledge, drive, and strategic skills to grow and enhance the companies that she represents. Proudly thriving from educating individuals and teams about the many tangents of wine and their benefits. Serena is passionate about learning new things, and rising to new challenges.