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[VIC] Halliday Trade Forum
Thursday, 3 August 2023 # 9:00 am - 3:00 pm AEST
Don’t miss the inaugural Halliday Trade Forum happening on Thursday August 3
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Join us at Melbourne’s iconic Prince Hotel in St Kilda for an inspiring day full of valuable insights from an impressive roster of thought leaders and innovators making waves in the wine industry.
Our talented panelists will discuss Australian wine trends, wine marketing, and direct-to-consumer selling strategies across two morning sessions. After a networking lunch, attendees will break out into two focused workshops – a deep-dive into marketing trends shaping our post-pandemic world, or a wine masterclass with James Halliday.
Who is it for? No matter which sector of the wine industry you work in – from winemaker to retailer, distributor to brand marketer – the Halliday Trade Forum is the essential conference to attend in 2023.
Read on to learn more about the Halliday Trade Forum schedule. |
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The sessions
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Session 1: Australian Wine Trends
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| The Halliday Tasting Team annually reviews approximately 9000 wines, from more than 1100 wineries around Australia. Hosted by Jane Faulkner, this session will discuss the trends that have emerged throughout the year.
Our expert panel will discuss consumer buying and drinking habits, emerging varietals, viticultural trends and experimental winemaking techniques producers are using – from what’s working to how they influence the final wine. |
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Session 2: Selling direct to consumers |
| Learn how to build your brand and sell directly to customers from industry experts. We’ll discover how successful businesses build their brand and the best techniques for attracting and selling to existing customers via online marketing and brand storytelling.
Learn techniques to help make selling online and face-to-face seamless. This session is relevant for business owners, marketers, and winemakers who act as ambassadors for their brands. |
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Session 3: Workshops |
| Attendees can choose either the marketing session or wine masterclass when purchasing tickets |
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Stream 1: Marketing |
| In a post-pandemic world, with time spent online continuing to be at its peak, engaging consumers with the right message, in the right place, and at the right time has never been more crucial.
As ad costs continue to rise, changes in privacy shift, and competition for consumer attention is high, how best we can target our audiences is of paramount importance. In this workshop we’ll cover each of the key trends that we are seeing shape digital marketing in 2023, as well as tried and tested tips that marketers can be doing today to tackle each one. Presented by Reload Media’s Amy Scott, this masterclass is perfect for those in our industry working on the marketing and brand side. |
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Stream 2: Wine masterclass |
| James Halliday AM will be presenting a masterclass featuring highly rated Halliday wines and will cover insights from his 50+ years of experience. More details to come for this unmissable masterclass. |
Click here for more information about the Halliday Trade Forum.
